Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. See something you like and want to learn more about? Chat ‘em up!

In this session, Keurig Dr. Pepper SVP of Connected Media Ben Sylvan will share how the beverage giant brings data, precision and personalization to the beverage giant's creative marketing.

In a rapidly evolving digital landscape, marketers are continuing to look towards authenticated reach to drive advertising impact across the open internet. Learn how to connect with high-intent audiences more efficiently using Amazon DSP's robust signals and the industry's largest in-home footprint across streaming apps. Hear from industry leaders on how this powerful combination is helping their customers navigate the opportunity to make signals their strength and drive business outcomes.

The rise of AI-powered discovery, including search chatbots, has whittled away at publisher referral traffic. But AI also has the potential to open up new traffic and revenue streams, as publishers explore content licensing deals and partnerships with emerging ad platforms. Pubs are also using sell-side AI tools to maximize the revenue they get from incremental visitors. The Independent, Forbes and another top publisher share how they’re capitalizing on the AI era.

CTV is the key long-term opportunity in the advertising landscape. Yet as its addressable market expands, CPMs are normalizing, pushing publishers to differentiate their supply through levers like efficiency and measurement rather than price alone. This conversation focuses on how LGs leverages unique data and tools to offset the downward pressure, and how they approach the dynamic as advertisers themselves.

Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

Join our Peer-Led Roundtables in an intimate, focused setting that fosters deep conversations and lasting connections with peers focused on the specific trends and challenges you're facing in a critical aspect of your job. Learn from fellow data-driven pros on how they're achieving success and walk away with insights and tactics to achieve your goals.

Bayer underwent a multi-year journey to in-house programmatic and spend more on digital media. And the results are striking. Digital is now driving an unprecedented number of sales. Join Glenniss Richards, who led Bayer’s media in-housing effort, as she shares how the team transformed its media and measurement models and reallocated resources to reach new audiences and drive business success across multiple Bayer pharma brands.

Break bread and catch up on the day with other attendees at our networking lunch. Your chance to take a break, talk shop, or just talk before afternoon sessions.

As programmatic ecosystems become increasingly complex, SPO has evolved from a buzzword to a core programmatic strategy. Katie Evans, President of Operations at Magnite, will explore the rise of ad tech consolidation, the importance of direct connections between buyers and sellers, and why the sell side is playing an increasingly pivotal role in modern agency workflows.

In this session led by Gartner VP and analyst Nicole Greene, learn how to use AI in marketing to drive business growth and performance.

If you're wondering how the current political climate will affect ad tech, get ready for a no-holds-barred fireside chat with Alvaro Bedoya, the former FTC commissioner who’s fighting the Trump administration over his illegal firing earlier this year. Expect a candid conversation that cuts through the noise and gets real about consumer protection, ad tech in the crosshairs, the future of privacy and why standing up to political pressure matters for everyone. You don’t want to miss this one.

 Audio reaches consumers during screen-less moments, like commuting and cooking, and captures 25% of media time. Long favored by direct-to-consumer marketers, the channel can drive performance and incremental reach when combined with other channels. Yet audio only gets 8% of ad budgets. What gives? Attend this panel to understand the current audio opportunity, what’s holding marketers back, and what innovation needs to happen to make 2026 ‘The Year of Audio.’

Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

As AI disrupts every corner of advertising, the rules for building lasting connections are being rewritten. In the future, brand measurement won’t just be important — it will be the competitive advantage. Marketers will need new ways to prove the enduring value of their brand in a landscape defined by AI-driven transformation. What’s coming next will help the media ecosystem measure the true drivers of brand growth.

Programmatic is coming for CTV. Upfronts include programmatic commitments and buyers crave the flexibility to buy programmatic, especially when they have smaller budgets or need to target smaller audience slices or meet performance goals. But programmatic tech is a work in progress. From supply path optimization in CTV to measurement, targeting and transparency, there's work to be done to streamline programmatic progress.

Live events are the most dynamic, demanding, and valuable environment in CTV. Once constrained by infrastructure limitations, programmatic is now ready to deliver the scale and precision required in live streaming. 

Join Google's Shane Peros and BCG’s Don Massoni as they unpack how programmatic infrastructure must adapt to the complex realities of live CTV, and why now marks a pivotal inflection point to unlock the next wave of growth for publishers, platforms, and advertisers alike.

AI isn’t just transforming agencies – it’s rewriting the entire playbook. From algorithmic media buying to campaign strategies driven by synthetic audiences and generative creative tools, the future is happening now. Join leaders from three top agencies as they reveal how they’re harnessing AI to reshape strategy, boost performance and future-proof their business.

Gather with fellow #PROGIO attendees for our opening night party. Enjoy apps, drinks and some fun with old and new friends alike.

The digital marketing industry’s biggest night! Join us as we crown this year’s AdExchanger Awards winners live on stage. See who takes home the gold, toast the industry, and be inspired. Ticket includes three course, sit-down dinner, open bar, and a guaranteed good time!

Note: Admission not included with conference registration pass. Requires a separate ticket. Registration for the Gala will open soon.

Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. See something you like and want to learn more about? Chat ‘em up!

Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

Join our Peer-Led Roundtables in an intimate, focused setting that fosters deep conversations and lasting connections with peers focused on the specific trends and challenges you're facing in a critical aspect of your job. Learn from fellow data-driven pros on how they're achieving success and walk away with insights and tactics to achieve your goals.

Break bread and catch up on the day with other attendees at our networking lunch. Your chance to take a break, talk shop, or just talk before afternoon sessions.

Strap in for a reality check on which ad tech companies and platforms will survive the many challenges ahead. Margins are slimming, AI is disrupting open web traffic, Google is facing an antitrust shakeup – and that’s just the shortlist of industry-shaking changes happening right now. Join Arete Research’s Richard Kramer and Rocco Strauss for the investor’s perspective on what these transformations mean for you and your business. As usual, they’ll talk fast and take no prisoners.

Meet-ups designed for Newbies in Ad Tech and Women in Programmatic will be taking place during this networking break.

Let’s bring it home. After two days of learning at Programmatic IO, the AdExchanger editorial team will recap the most newsworthy moments and memorable takeways from the event during a live podcast recording of The Big Story. With their signature insights and thought-provoking commentary, they will summarize the highlights from this year’s big event.